// What is GEO?
What is Generative Engine Optimisation (GEO)?
GEO is the systematic optimisation of your digital presence so that AI language models — such as ChatGPT, Google AI Overviews, Perplexity AI and Microsoft Copilot — recognise, trust and cite your business in their answers. More than 70% of all searches in 2026 end without a click. AI systems determine who gets cited. GEO ensures your business is the answer.
Traditional SEO
Optimising for search engines matching keywords. Result: a position in a list of blue links. User decides themselves.
GEO — AI Visibility
Optimising for AI models that understand entities and formulate a single answer. Goal: being the answer itself.
▶ MASTERCLASS Google HQ Amsterdam
GEO Masterclass: Visible in Gemini & ChatGPT
Watch Gijs Bodenstaff explain live at Google HQ Amsterdam how Wikidata Q-identifiers, Schema.org JSON-LD and the 30-minute GEO method work together for maximum AI visibility.
▶ Watch the full masterclass