ChatGPT optimisation

About ChatGPT optimisation

Why visibility in ChatGPT counts now

More and more people start their search not on Google, but in ChatGPT. They ask for a recommendation, a solution or an expert, and the model names a handful of names. If you are not among them, you simply do not exist for that user. Visibility in ChatGPT is therefore a new, fast-growing visibility channel that you do not want to leave to chance.

The difference from classic SEO is fundamental: ChatGPT does not show a list of links, it gives one answer. So there is no ‘page 2’. You are the recommendation, or you are not.

The scale of this shift is often underestimated. Hundreds of millions of people now use AI assistants every week, and a growing share of them rely on the recommendations that come out. For some industries this is already a serious channel; for almost all industries it will become one. Starting early therefore means building a lead while most competitors are still focusing solely on classic SEO. Those who wait until AI visibility is commonplace start with a gap that is much harder to close by then.

How ChatGPT decides whom to mention

ChatGPT bases recommendations on what it has learned about the world and, where available, what it looks up: patterns from enormous amounts of public text. If you are mentioned consistently and authoritatively in sources outside your own website, such as articles, profiles, mentions and discussions, the model learns to know you as a relevant player. Corroboration is the key: the more independent sources say the same thing about you, the more confidently the model mentions you.

Your own website alone is therefore not enough. It is about your broader digital footprint and the extent to which it confirms your entity.

A practical consequence is that you exert influence on something you have no direct control over. You cannot force an AI model to mention you, but you can influence the sources it draws on. Every authoritative mention, every consistent profile and every credible discussion you appear in shifts the odds in your favour. It takes patience and there is no button to press, but that very indirectness makes an established position valuable: it is just as hard for competitors to win quickly.

Building brand mentions and public citations

The core of ChatGPT optimisation is building authoritative, public citations and brand mentions. I make sure you are present and consistently described in the places that carry weight, from relevant platforms and encyclopaedic sources to discussions on channels such as Reddit, which carry remarkable weight in what AI models learn.

These mentions confirm again and again who you are and what you are good at: exactly the signal that makes you ‘mentionable’.

An entity profile that models trust

Alongside individual mentions, I build a coherent entity profile: consistent data, a strong sameAs network, and links to sources such as Wikidata that AI models consider reliable. That way you are not only mentioned, but mentioned correctly and with confidence.

This entity thinking is the core of my broader GEO approach and carries through to every AI assistant, not just ChatGPT.

Measure and keep going

I regularly test how ChatGPT and related models talk about you and your field: are you mentioned, is the picture accurate, and how do you compare with competitors? I adjust based on that. AI visibility is a moving target, as models and their sources change, so it is an ongoing process, not a one-off intervention.

It is precisely by keeping at it that you build a lead that is hard to catch up with.

Approach and rate

I deliver ChatGPT optimisation as a strategic programme from €2,500. It is intensive work, because it touches your entire digital footprint, and that is exactly why it sets you apart. I start with a baseline measurement of your current AI visibility and build your presence and authority in a targeted way from there.

Want to be the name ChatGPT mentions when your customers ask for a solution? I will lay the foundation for that.