Google Gemini optimisation

About Google Gemini optimisation

Gemini and AI Overviews: the new top spot

Google is integrating Gemini ever more deeply into its search results. In AI Overviews, Google gives a direct, compiled answer at the top, often ahead of the classic links. For businesses that changes everything: the question is no longer only ‘do I rank high in the results’, but ‘am I mentioned in the AI answer that Google itself gives’.

Because Gemini is part of Google, a unique combination counts here: your classic Google signals and your suitability to serve as a generative answer. This service is aimed precisely at that intersection.

The impact on click behaviour is large. Where users used to work through a list of links, they now often get an answer straight away without clicking through. For businesses that rely only on classic positions, that means less traffic, even with a good ranking. The winners are the businesses that are mentioned or cited within that AI answer. Gemini optimisation is therefore not an add-on to your SEO, but a necessary adjustment to a search experience that is changing fundamentally, and that change is accelerating.

Answer Engine Optimisation (AEO)

AEO is the successor to classic SEO for the AI era: optimising to be the answer, not merely one of the results. That calls for content that answers a question clearly and in a self-contained way, well supported and structured, so that a generative model can easily take it on and cite it.

I write and structure your content according to these principles: start with a concise answer, then expand on it, and make the key facts explicit. That way you become the building block Gemini builds its answer from.

In concrete terms, AEO also means the structure of your content changes. Long, meandering texts that only get to the point after three paragraphs work poorly for a generative model. A clear question-and-answer structure is better, with succinct answers that are then explored in more depth. This structure helps not only AI, but also your human readers, who are just as keen to find an answer quickly. So I rewrite and restructure your most important content according to these principles, making every page immediately usable for people and machines alike.

JSON-LD and semantic networks

Gemini relies heavily on structured data to understand the world. With correct JSON-LD (LocalBusiness, FAQPage, Organization and more) I make your information unambiguously machine-readable. Around that I build a semantic network: your entity, linked to related concepts and authoritative sources such as Wikidata, so that Google understands and indexes the exact context.

This combination of clear data and semantic coherence is exactly what makes your business suitable to serve as the answer.

Your entity as the local authority

To appear as the local authority in AI Overviews, Google has to know and trust your entity. I strengthen your entity profile with consistent data, a sameAs network and strong E-E-A-T signals, so that you are not only relevant, but also authoritative for the topics and the area you are active in.

That way you move from ‘one of the options’ to ‘the name Google mentions’ when someone asks a local question.

Measure and adjust

I track whether and how you appear in AI Overviews and Gemini answers for your most important search queries, and adjust based on what I see. Because Google’s generative results are developing fast, this is an ongoing process: those who move with it keep the lead.

This approach ties in seamlessly with my broader GEO strategy and my ChatGPT optimisation.

Approach and rate

I deliver Google Gemini optimisation as a targeted programme from €2,500. I start with an analysis of your current presence in AI Overviews, set up your structured data and content for AEO, and strengthen your entity into a local authority.

Want to be the answer that Google itself gives? I will lay the technical and content foundation for that.